Ben Nicholls.

INSIGHTS

Ideas from the work

Practical articles on newsworthy stories, founder publicity and building owned media audiences.

BEN NICHOLLS

What makes a story newsworthy?

A practical framework for finding the human story, evidence and relevance behind an announcement.

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How founders can build credibility through publicity

Clear expertise, relevant evidence and useful stories are the foundations of a stronger public profile.

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Why build an owned media audience?

Publishing creates a different opportunity from providing content or publicity services.

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