INSIGHTS
Ideas from the work
Practical articles on newsworthy stories, founder publicity and building owned media audiences.
BEN NICHOLLS
What makes a story newsworthy?
A practical framework for finding the human story, evidence and relevance behind an announcement.
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BEN NICHOLLSHow founders can build credibility through publicity
Clear expertise, relevant evidence and useful stories are the foundations of a stronger public profile.
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BEN NICHOLLSWhy build an owned media audience?
Publishing creates a different opportunity from providing content or publicity services.
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